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    Hello Kitty Gives Back

Sanrio Digital, part of the Sanrio company behind the Hello Kitty franchise, has launched a campaign in their Hello Kitty MMO to help the people affected by the BP oil spill and the people of Pakistan devastated in the recent floods there. The game now includes a special mini-game where players will help clean up a chocolate spill in Sanrio Harbor. On September 30, the total number of points collected by all players will be compiled and run through a special algorithm, with the result being the amount Sanrio will donate in aid to organizations helping the people affected. Inventive and charitable. It's a two-fer. Source Link

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