FunFair Games has taken its content live with William Hill.
FunFair Games’ entire product portfolio is now available to British customers of William Hill and the operator’s Mr Green brand. The offering encompasses seven multiplayer and crash-games titles including fan-favourites Astroboomers to the Moon!, The Wheel of Steal, and upcoming launch Hugo: Up and Away.
William Hill is one of the first operators to introduce FunFair Games’ entire offering in the UK and the collaboration marks an important milestone for the studio.
The company is set to further expand its reach across mature regulated markets with a goal to establish itself as a leading provider of a new genre of games for the next generation of gamblers.
The distribution of FunFair Games content to William Hill has been facilitated via SlotMatrix.
Carlo Cooke, commercial director at FunFair Games, said: “Taking our content live with William Hill, an operator that needs no introduction, is a landmark achievement for FunFair Games and is testament to the appeal of our pioneering products that bring something new to the market.
“We are thrilled to kick off this partnership with William Hill and to introduce our titles to their large customer base. We have ambitious growth plans, and this is a fantastic step forward in that journey.”
Sarah Patrick, global gaming content manager at William Hill, added: “We are seeing an increased demand for non-traditional content, and FunFair Games has been at the forefront of this trend, introducing several engaging, social and entertaining crash and multiplayer titles.
“We are always looking to bolster our offering and with FunFair Games’ content, we will be able to introduce our customers to a unique and exciting vertical.”
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