Now, I can't remember if this was brought up earlier, but this happened to strike me as odd. While flipping through the March edition of Anime Insider, I found something quite fascinating: Hello Kitty for men.
According to the article, January saw the launch of Sarnio's Hello Kitty line targeting teens and twentysomethings of the male gender. Clothes, watches, bags and things like that sport less girly colors and characters, including the infamous Badtz-Maru. This is the first line from Sarnio to target men.
As a female who never caught on to the Hello Kitty thing: Good luck.
Source: Anime Insider, Issue 54, March 2008
