Due to a recent scandal where icky Chinese rice sent as raw manufacuting material being distributed as food instead, less people in Japan are eating rice. In order to revive the consumption of the real-deal, a bit of moe has been implemented.
These bags, designed by Aoi Nishimata for JA Ugo in Akita Prefecture, will contain locally grown rice. Although stores are skeptic about the move, JA Ugo is convinced it will help boost rice sales.
Source:
Pink Tentacle
