The United Kingdom's Office of Advertising Standards (ASA) has asked marketers to maintain compliance ahead of the UEFA Euro 2024 football championship. According to the authority, businesses "should not risk their bets with their ads."
With the highly anticipated tournament approaching, the ASA has released some tips, asking marketers not to make misleading promotions just to stay ahead of the trend. According to the ASA, some marketers may want to claim links between the national team and UEFA to make their products shine. However, authorities have warned that false hints of official promotions violate advertising laws.
According to the ASA, marketers who cannot walk should not speak. The ASA has asked companies that may have doubts about the use of intellectual property to seek legal advice. 프라그마틱 슬롯 사이트
In addition, the ASA asked marketers not to be tone-deaf and to "cautiously reflect in advertisements that may represent racial, cultural, or national stereotypes." The overall tone may be "just a joke," but some companies may cross the line knowingly or not, the ASA warned.
Britain's advertising regulator said marketers should not condone or encourage violence or antisocial behaviour, such as vandalism or objectification.
