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Sportingtechscoops Platform Provider of the Year Award
Sportingtech has cemented its status across Latin America with another notable appearance at this year’s SBC Summit Latinoamérica. 온라인카지노
The full power of Sportingtech’s solutions for casino, sportsbook and retail were on display throughout the Miami event as the brand highlighted its standing across LatAm.
The provider’s comprehensive and nuanced platform is recognised as the leading provider across the entire LatAm region, with continued growth expected in 2024 as planned regulation comes into effect.
The event was rounded off in memorable fashion as Sportingtech scooped another industry award, taking gold for Platform Provider of the Year.
This win quickly follows a triumph at this year’s SBC Awards, winning the award for Multi-Channel Supplier, further highlighting the trust placed in the brand’s products and solutions by the industry’s leading operators.
The past 12 months have seen Sportingtech’s platform become more enhanced thanks to several product roll-outs. New features include the integration of additional markets to its Bet Builder feature and the roll-out of Share-a-Bet, which capitalises on the growing rise of influencer marketing in sports betting.
Dan Stone, marketing director at Sportingtech, said: “We are undoubtedly at the head of the table in the LatAm market, thanks to our outstanding products and solutions, as well as our vast knowledge on the complex regulatory scene, meaning that operators in the region can rely on us to deliver unrivalled experiences.
“Winning Platform Provider of the Year caps off 2023 in the best possible way, and it is a credit to every person in our company who all contribute to our continued success. I’m sure 2024 will bring yet more exciting opportunities for us to further showcase our ability to make a significant impact for our customers and take their businesses to the next level.”
PlayUZU launches TV and digital ad campaign in Mexico
PlayUZU has launched a major TV and digital advertising campaign in Mexico following its debut in the market in late 2021.
The campaign will be based on the same “Thumbs up” concept that PlayOJO has used in other markets such as the UK and Spain. It features a hero character who is thrilled to have found a fair, transparent online casino for the first time and he conveys this with a giant thumbs up. While walking through a vibrant city, he finds other people that have also discovered the fun and fair PlayUZU experience, and they also give a big thumbs up.
The disruptive positioning and brand proposition is summed up in the tag line, “The transparent casino”. PlayUZU is the only casino in Mexico that never imposes wagering requirements meaning that all winnings, including those from free spins and bonuses, are for the player to keep. The other major PlayUZU USP is that players receive money back on all bets whether they win or lose, and this money is credited to the player’s account in real-time. They then have to option to wager that money or to withdraw it as cash.
The campaign will run across television including standard ads as well as integrations in content in some of the most popular TV shows in the country, and it is expected to reach a 20% share of voice. In addition to TV, the ads will run extensively across the wider digital ecosystem, this includes Google search, social media, programmatic, native ads and media influencers.
Helena Rico, PlayUZU’s head of marketing for Spain and LatAm, said: “We´re very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.
“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.
“Our disruptive positioning based on always giving out rewards as real cash together with a powerful campaign will put PlayUZU top of mind, driving Mexican players to try our incredible brand and casino for the very first time.”
SG to transform into Light & Wonder
Scientific Games Corporation will now do business as Light & Wonder, Inc., a game company singularly focused on leveraging technology to enable a seamless player experience across all platforms. 온라인바둑이
Light & Wonder takes a deliberate cross-platform approach to bring game franchises to players anywhere, at any time including games in land-based casinos, online and mobile and in both real money and free-to-play social gaming markets.
Light & Wonder chief executive officer, Barry Cottle, said: “We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms,”
“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities. Our new name and identity are born from our winning strategy to be the leading cross platform game company and will inspire our people to make great products for our players.”
Over the last several months, the Company has made a series of strategic moves to transform itself into the leading cross-platform global game company, including planned divestitures of its Lottery and Sports Betting Businesses. The new identity, Light & Wonder, is born out of the Company’s vision and input from key stakeholders. It also reflects the Company’s focus on creating content, hardware and systems that connect iconic titles across any place or channel.
“We already have a world-class team powered by the brightest game creators in the business and in transforming into a growth company who invests in our people and products, we will serve our players even better wherever and whenever they play,” added Cottle.
As part of this transformation, the Company’s new website featuring iGaming and land-based casino products, technology and services will now be lnw.com. This new portal to the Company offers a look at player favourite games, as well as platforms, systems, player account management and hardware.
Light & Wonder will operate under an assumed name until a legal name change is complete in Spring 2022. At that time, the Company intends to start trading under a new stock ticker it has reserved, LNW.
Inspired launches iGaming content in Connecticut
Inspired Entertainment, Inc. has launched its online gaming content in the state of Connecticut with DraftKings. This marks the third US state in which Inspired is delivering its online gaming portfolio of products.
With this launch, Inspired’s Big Spin Bonus, Bullion Bars and Gold Cash Free Spins will be available in the state for the first time, with more in the pipeline.
Connecticut became the sixth state in the US to launch legal, regulated online gambling in October 2021. Online casino gaming is available with two operators in Connecticut, generating approximately $19 million in online casino revenue in January, its third full month of operations.
Brooks Pierce, president and chief operating officer of Inspired, said: “We are very excited to launch our best Interactive games early in the process in Connecticut, which is in its iGaming infancy,”
“We have grown our presence in both New Jersey and Michigan, where we are now represented with 70% of operators, respectively, and we intend to do the same in Connecticut. We view the North American iGaming market as a huge opportunity, and key to our strategy of growing the digital segments of our business.”
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NetBet partners with R. Franco Digital
NetBet, a global online gaming and sports betting operator, announced its new partnership with R. Franco Digital. This collaboration will give NetBet players access to R. Franco’s extensive game content for the first time.
The R. Franco Group has long been a market leader in game development, thanks to its expert game designers and development teams that have created an extensive library of games including video poker, slots, roulette, and many more.
"We are delighted to partner with R. Franco Games and bring their award-winning games to our players,” said Claudia Georgevici, NetBet’s PR Manager. “Their expertise and commitment to delivering exceptional gaming experiences align perfectly with our own values. We are confident that our players will be thrilled with the addition of their incredible games."
NetBet and R. Franco Digital are confident that this partnership will enhance the overall gaming experience for NetBet’s global players. R. Franco’s iconic and award-winning slot games will be available in digital format, including classic hits like Gnomos Respin, Red Mantis, and 40 Super 7.
"NetBet is a trusted name in the industry,” said Guillermo Ruipérez, Business Development Manager at R. Franco. “We are thrilled to embark on this new journey with such a leading operator. We will strive to provide excellent service, and we are confident that our games will bring loads of fun to the players. Exciting new hits are coming! Stay tuned!"
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