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Next-gen gaming provider BETER revamps
BETER has begun a significant overhaul of its brands and services as it looks toward ICE 2022 as the foremost supplier of future gaming products. The company has been used by the likes of Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, and BETER has now overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.
The revamp follows a significant upgrade of its products and service provision, as it looks to cater to the high-velocity, fast-paced betting demanded by the new era of betting. Each of its enhanced services has been designed with the next generation of player in mind, created specifically to boost engagement, retention and operator revenue – launched following an extensive period of R&D and strategic planning. In total, BETER’s revamped services will now encompass: BETER Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its renowned Setka Cup, including table tennis and volleyball, and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.
The company also announced the launch of its Live Casino vertical in the first week of November, BETER Live. Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), its mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.
Gal Ehrlich, CEO at BETER said: “We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.
“The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.
“With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”
Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added: “Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”
ORYX Gaming welcomes Blue Guru Games as RGS Partner
ORYX Gaming has partnered with Blue Guru Games to release numerous titles from its studio.
The deal will see the studio create content primarily for European iGaming markets as part of ORYX’s Blue Horn distribution program and the initial title, Nemean Lion, will be available to ORYX’s full operator network.
Doug Fallon, Group director of content at Bragg, said: “Blue Guru has assembled a strong team of talent and their approach to game design aligns incredibly well with our portfolio approach. The Blue Guru games mix several unique designs with a great artistic storyline cumulating into products that are very complementary to our own games in development.
“We are always looking for partners that add value and bring something new to the market. We have high expectations for our partnership with Blue Guru and we are eager to introduce them to our European and American operator partners.”
Andrew Braithwaite, CEO, Blue Guru Games, said: “Since we announced our presence last year we have received fantastic feedback and interest in our content and this deal with ORYX is an important step as we set out on our journey to deliver exclusive and unique games that tell a story while being hugely entertaining. We are very excited about this partnership and can’t wait to launch our first title with ORYX’s Blue Horn program.”
Endorphina enters the Danish market
Endorphina’s games have now been certified for launch in Denmark. Danish players will be able to enjoy Endorphina’s portfolio of games including Hell Hot 100, Golden Ox, 2021 Hit Slot, Chance Machine 40 and Cash Tank.
Michal Konuch, head of legal at Endorphina, said: “Endorphina’s entry into the regulated Danish market was facilitated by our recently acquired ISO/IEC 27001:2013 certificate for our Information Security Man-agement System. This also reinforces our commitment to supply innovative online slot games that meet the highest industry standards.”
Endorphina’s CEO, Jan Urbanec, added: “2022 is shaping up to be a record-breaking year for Endorphina in terms of entering new markets. We’ve highlighted this even further by getting our games certified for the Danish market during the first month of this quarter. Well done team Endorphina!”
Revolver Gaming collaborates with BlueOcean Gaming
The deal will see our current portfolio of 13 games which include a variety of features from Free Spins, Spreading & Clumping Wilds to unique Bonus games, Jackpots and more, being made available through BlueOcean GameHub aggregation바둑이게임
Mateja Pavlin, Head of Account Management at BlueOcean Gaming, added: “With over 70 game providers currently offered through our Gamehub aggregation we believe Revolver Gaming will make a perfect fresh addition with their modern and innovative top-quality games.”
Ryan Lazarus, CEO at Revolver Gaming said: “We are very excited about our partnership with BlueOcean Gaming and looking forward to seeing our games being exposed across a new landscape of operators”
The Cammegh product suite hits the absolute sweet-spot at ICE
“ICE 2020 was the most successful I can remember,” described Andrew Cammegh on the ICE booth in London. “We came to the show brimming with confidence, eager to show visitors the wealth of craftsmanship, innovation and technology that we’ve been weaving together over the last six months. And the show met and exceeded all our expectations.”
Cammegh enjoyed 온라인카지노its best show ever at ICE London 2020 as visitors welcomed the launch of the company’s headline grabbing Billboard 20/20 display system. The new Billboard 20/20 incorporates the latest Billboard controller, which runs Windows 10 in a micro form factor that can be mounted either beneath the gaming table, or discretely installed between the screens themselves. Supported by the newly launched Media Pro, Cammegh’s BillBoard has matured into a market-leading display solution.
The single and double-sided displays range in size from 23.8ins, through to 27 and 32ins., with optional LED side strips aiding both table denomination and game type identification. The screens can be orientated in portrait and landscape modes, with a hinge-opener granting easy maintenance and cable management access for the retro-fitting of add-ons such as surveillance cameras. Updated with shatter-proof anti-reflective glass that’s equally at home in artificial and natural light.
Cammegh continues to forge a relationship with its customers built on trust, exceptional service and a true appreciation of the technology driven solutions and finely crafted traditional products only Cammegh can produce. “Our ability to innovate is expected and no longer a surprise,” stated Mr. Cammegh of the response to the company’s latest product display at ICE. “The array of wheels at ICE comprehensively embraced every gaming niche, including live table gaming, electronic gaming terminals, podiums, stadiums and online. The demand for the mini-wheel spiked yet again at the show, with the opportunities it presents for online operators to increase the number of games per hour, not lost on the growing roster of customers.”
Cammegh’s exclusive side bet, SpreadBet Roulette, hit the bullseye in 2019, with deals secured with Playtech to operate the innovative roulette sidebet across its online platforms, while land-based operators through the Novo Unity II platform from Novomatic, secured deals on a weekly basis over the last 12 months as the product built up a massive head of steam leading into ICE. Feedback from players and operators has been universally positive with Cammegh excited to continue to deliver this product and its stable of sidebet solutions into 2020.
Having welcomed SpreadBet Roulette with open arms, the response from operators to Cammegh’s once controversial Mercury 360 RRS wheel has been just as enthusiastic. Almost half of all Cammegh wheels now sport RRS functionality and all have the ability to add RRS retrospectively. “RRS has become the required specification for casino operators,” stated Mr. Cammegh. “We are no longer having discussions about player perceptions or having to educate customers about RRS functionality. The debate is over. Customers are demanding this product to protect themselves from a threat to the only live game where the ‘shuffle’ is conducted ‘face up.’ Mercury 360 RRS, like SpreadBet Roulette, came of age at the ICE show this year.”
Visitors to the Evolution Gaming booth at ICE 2020 will have seen one of the more unusual online live gaming experiences, a dedicated studio featuring 12 automated roulettes running 24/7 without a live dealer. Cammegh supplied each of the dozen Slingshot 2 automatic wheels used by Evolution Gaming to create a fast-paced rapid turnover player experience that’s been a remarkable hit with players. Slingshot 2 enquiries on the Cammegh booth at ICE surged during the show as the fascinating theatre created by 12 Slingshot 2s running in harmony has to be seen to be believed. “Players enjoy the unique characteristics of the Slingshot where the ball remains in view at all times,” explained Mr. Cammegh. “The creativity of the online gaming industry is feeding into the traditional products creating clever and interesting new player offers that we’re excited to bring to our customers in 2020.”
The suite of Cammegh products hit the absolute sweet-spot of customer expectations at ICE 2020. The Cammegh team is busy developing the next generation of products and thanks its customers and visitors to the London show for making it the best one ever.
