Fitzdares, a UK-based sports betting and online casino platform, has confirmed it will sign with Affiliate 8 to support it during the Canadian expansion. iGaming and betting company Affiliate8 will use its digital strategy and SEO resources to support the launch of Fitzdares in the recently established Ontario market.
Tristan Wootton, head of growth at Fitzdares, said. "We are excited to partner with Affiliation8 for our first launch outside of Europe. The team understands the spirit of our brand and not only addresses one of the many challenges we face when expanding our business, but also supports training on industry best practices.
"This is a win-win because we are passionate about supporting British companies like Affiliate." Affiliation8 has the same experience as operators and affiliates in jurisdictions worldwide, including Europe, the United States, South Africa, and Brazil.
Chris O'Rourke, director of Affiliate 8, said. "We are excited to work with Fitzdares again. Fitzdares is a unique brand with a great legacy in the field of iGaming. We initially worked on a project with their UK sports books in 2021 and have been in a relationship ever since.
"They got a Canadian (Ontario) license in 2022 and we look forward to helping them quickly establish themselves in what has become a highly competitive Canadian market." Earlier this year, Fitzdares also entered the Canadian market by supporting its long-term partner FSB to support sportsbooks, iCasino aggregation products and back office platforms.
