In a really good marketing move, Britney Spears has decided to do her latest video in an anime style.

Whether or not you like Britney, I do think she was once very good at marketing herself and her image (until the last few years of constant dumb moves) and this could be what she needs to reconnect with her core demographic, teen/tween girls. This also disconnect her with the music a little, which could help with parents who don't like the rolemodel she's been setting lately.

I don't really care for the song, but I think the video is far more entertaining than most. It does a good job of telling a short story.

Originally found this on jossip.com

Oddly enough as I type up this post, I can hear CNN in the other room talking about this very video. Of course, they are mostly talking about her messy court case and custody battles.