- Created By PaulSmith
5 BUSINESS-RELATED MISTAKES TO AVOID WITH YOUR NEW BUSINESS (Chapter 2)
Don't Forget About Your Insurance Plans
There are numerous insurance products available for organizations. Some of them aren't necessary for specific businesses, while others are. Regardless of the specifics of what you do or sell, there are basic insurance types you'll need for practically any firm.
You may want to obtain what is known in the insurance market as a business owner's policy, or BOP. Business income insurance, commercial property insurance, and general liability insurance are all rolled into one. Those three categories united into one will be useful.
You should also consider purchasing professional liability insurance. To protect your employees, you will undoubtedly require worker's compensation insurance. You should also consider commercial auto insurance, commercial umbrella insurance, and even a data breach policy.
Consult an insurance broker if you are unsure about the types you require. Some specialize in business insurance, and this is most likely the person you want.
Don't Accept Subpar Workers
You should also exercise extreme caution while hiring. Remember that you're attempting to develop a specific culture and work ethic, and anyone you hire should match that mold.
You may locate recruits on sites like LinkedIn, Monster, and Indeed. You might also consider recruiting people fresh out of college in your field.
Above all, you do not want to hire somebody who does not appear to be a suitable fit for the position. You shouldn't hire someone if they don't feel right, but you're in a rush and believe they're the best option.
When it comes to hiring, try to go with your gut. If a candidate does not appear to be a lock based on what you know about them, keep looking until you find someone better qualified.
Make the best use of your marketing budget.
It's tough to overstate how important marketing is, especially if your company hasn't been operating for very long. No one knows anything about you if you are a rookie in your niche, and you must work twice as hard to persuade people to notice and buy from you.
You will have a limited marketing budget that you cannot waste. Bring in some talented marketing professionals, and have your staff start brainstorming the best methods to spend the money you've set aside for them.
They will most likely want to consider which social media networks or software as you can try this out you should use. They should also consider whether more traditional methods, such as billboards, radio spots, TV advertisements, direct mail, and so on, will be effective.
Pay attention to all of the areas we've covered, and you should have a decent chance of succeeding and becoming a well-known and respected figure in your business.
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5 BUSINESS-RELATED MISTAKES TO AVOID WITH YOUR NEW BUSINESS (Chapter 1)
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