This features some hot takes on Idol shows.

An AiPri is an idol that performs in the virtual world incognito, a sort of vtuber take on the idol genre; Himari finds a bracelet and enters the virtual world to discover that Mitsuki her best friend is an AiPri idol, breaking a childhood promise to debut together, joined by the mysterious Tsumugi, the three form Secret Friends idol group with the overarching theme of each girl having secrets and like all Pretty series shows become the top idol.
The whole season is mediocre, the Pretty series has a reputation for being the most off the wall of the idol shows but this feels so corporate that alot of the extreme rainbow colour palette feels dead on arrival, also tell me why monologues and commentary dominate the idol performances over I don't know the bloody selling point of an idol show, the music!
How do you mess this up?
Were getting to the point now where the well for idol shows has run dry, Aikatsu knew this trying to be a live action hybrid, the Pretty series needs to either evolve or end, because every season now is less quirky fun, more corporate bull shit.
Dub is non-existent.
Final Verdict: Going all corporate has spoiled a very fun franchise, I pray this isn't the new normal.