Normally when you look in a newspaper, the ads are squares or rectangles -- easy to set on a page, and easy to work around. However, for the past month or so, every few days I've seen big circle ads worked into our pages. This is driving me crazy.
Imagine: You have a half-page of open space ... or you should have a half-page of open space, except a big fucking circle is taking up one-fourth of the horizontal space. And now using photos is a no go because there's so little space, and the stories themselves bend in bizarre shapes around the circle ad because you have to use every possible inch of space to fit long ass stories that are half writers jerking themselves off with every inane detail they can think of to cram in ... putting these pages together is a nightmare, and making them look presentable -- much less good -- is nearly impossible.
Really, at this point, I may as well visit each of our subscribers, open their papers up to the offending page and take a big, fat, circle-shaped shit on the paper. Not as if it will look any worse.
The ad I ran into today takes the cake, though. I can't even describe the ad's shape, except that it looked vaguely like Idaho and left white space the shape of Nevada. And, of course, we're expected to fill that space and make it look good, except we can't because these stupid ads were completely fucked from the moment of conception.
Sigh. I'm 100 percent sure we're running these ads because we need the money and are thus beholden to any retard who thinks having an ad shaped like the fucking potato state will make it stand out. When I see an ad like that, I don't think, "Wow, that looks original! I want to buy whatever that guy is selling!" No, I think, "Wow, that ad looks fucking stupid! I bet the newspaper designer who had to work around that wants to hang himself right about now!"
Ugh. I should have taken down the name of the business of whomever ordered that ad so that I could drive down there and punch the bastard in the balls.
