Continuing my discussion on character design, we start with regular entry in this world, Hinata Hyuga.

Naruto has been around for 23 years with the anime being 20 years old. (yes, that is bloody old) It can be a bit of a hard ask to return so early in the franchise's life because let's be honest, it's a little cringe.
Rather than suspend your disbelief at the fact that the lead character wears orange, I want to bring your attention to early Hinata.
Using the first impressions method, you can tell that she is shy, looks like she wants to make a love confession, usually quiet, doesn't want to be here, really unprepared as a ninja, even when you see her with Byakugan, compared to Neji who looks genuinely intimidating, Hinata looks like someone stole her favourite snack from the fridge.
In Shippuden, she looks like senpai noticed her and is meeting him on the rooftops.
In Boruto, she looks like a proud mother.
Now Hinata is not a bad character, the fact that I can identify her character with her design alone indicates a well designed character, but when you use the setting, plot and universal laws of the series, she does not suit the franchise at all, she belongs in a school romantic comedy or the shy one among a harem.
This also makes her rare moments of bravery all the more incredible and you suddenly get behind her to succeed, this is why she ended with Naruto instead of Sakura, her problem is very different and will be the next entry.