What.... what the hell. Did they think people would see this and go, "I was going to look up the definition of the word asinine, but now I'm going to buy some CHEER."

Because I seriously can't imagine someone seeing this and thinking anything other than "what the hell."

Seriously.

EDIT: Oh, and I like how the word of the day is furtive. Because of course their advertisement placement is REAL FURTIVE.