File this under: WTF?

Our delightful friends at PETA (People for the Ethical Treatment of Animals) have decided they want to put an end to the fishing industry. How do they plan to do this? By campaigning to change the name "fish" to "sea kittens."

How would this work? Well obviously, nobody would want to harm a poor, defenseless "sea kitten."

Check out THIS ARTICLE for the full story.