Alright, I uploaded this to my DA account too:
http://oktoberm.deviantart.com/art/Alice-s-Alter-Ego-136227202

Alright, there is all my info so, more or less, long story short, I tried giving Alice's alter ego a creepy look. I added some blood as you see, as to represent the "Blood Stained Rabbit."
I colored this before the episode came out, when I saw the preview in episode 20, I just had to catch up in the manga and thus; colored this.
Artwork not mine, color, mine.